TokenRoster · Brand & press kit
The logo, colors, and words — ready to use.
Everything you need to feature TokenRoster in an article, a partnership page, or anywhere the brand appears. Please keep the marks intact and use the official files below.
LogoSVG for print & web · PNG for everything else
The markWhen the wordmark won't fit
Using the logo
- Keep clear space around the logo equal to the height of the mark.
- Use the reversed (white) logo on dark or busy backgrounds.
- Scale proportionally — the SVGs stay crisp at any size.
- Don't recolor, add gradients, or apply shadows to the mark.
- Don't stretch, rotate, or re-space the wordmark (“Token Roster”).
- Don't place the cobalt logo on a low-contrast background.
ColorPaper, ink, and one cobalt accent
Paper
#F1EDE3
Canvas
Page
#FFFFFF
Cards
Ink
#1A1A17
Text · panels
Ink 2
#5C5A52
Body
Ink 3
#8A887E
Meta
Cobalt
#243C7A
Accent
TypographyAll three are free on Google Fonts
Space Grotesk
Display · headlines, the wordmark
Outfit / Inter
Body · UI and paragraphs
IBM Plex Mono
Labels · eyebrows & figures
BoilerplateCopy for an article or listing
TokenRoster is a register of organizations and the people building them — the connective tissue between capital and founders. Organizations are scored against the framework that fits their mandate, so the right funding, cofounders, and resources can find them.
Always one word, camelcase: TokenRoster — never “Token Roster” or “Tokenroster”.
Need something else?
For interviews, high-resolution assets, or partnership inquiries, reach us at [email protected].
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